Focus Groups in Small Communities - Preventing Chronic Disease: May 2010: 09_0164

TOOLS AND TECHNIQUES
Focus Groups in Small Communities

TABLE OF CONTENTS

• Abstract
• Introduction
• Focus Group Elements
• Analysis
• Dissemination
• Conclusion
• Acknowledgments
• Author Information
• References

Nicolette I. Teufel-Shone, PhD; Sheralyn Williams, MPH
Suggested citation for this article: Teufel-Shone NI, Williams S. Focus groups in small communities. Prev Chronic Dis 2010;7(3).
http://www.cdc.gov/pcd/issues/2010/may/09_0164.htm. Accessed [date].

Abstract
Qualitative research methods have gained increasing acceptance as valuable tools for gathering information on attitudes, beliefs, and sociocultural factors that influence health behaviors. Conducting focus groups is a commonly used qualitative method. Existing guidelines for conducting focus groups do not address the challenges presented by the social familiarity of small communities and do not highlight the advantages of using the technique as part of a community-based participatory research (CBPR) effort. In small communities, researchers must consider characteristics of the facilitator and recorder, recruitment strategies, the importance of stressing confidentiality even when discussing seemingly nonsensitive topics, and the effect of disseminating results. Addressing these elements as part of a CBPR approach is advantageous because community partners know the ways in which the community talks about an issue and understand the subtle social impact of asking, answering, and interpreting locally specific questions.

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Preventing Chronic Disease: May 2010: 09_0164