sábado, 12 de marzo de 2011
Qualitative Research About Attributions, Narratives, and Support for Obesity Policy | Preventing Chronic Disease: March 2011: 10_0067
Volume 8: No. 2, March 2011
ORIGINAL RESEARCH
Qualitative Research About Attributions, Narratives, and Support for Obesity Policy, 2008
Jeff Niederdeppe, PhD; Stephanie A. Robert, PhD; David A. Kindig, PhD
Suggested citation for this article: Niederdeppe J, Robert SA, Kindig DA. Qualitative research about attributions, narratives, and support for obesity policy, 2008. Prev Chronic Dis 2011;8(2). http://www.cdc.gov/pcd/issues/2011/mar/10_0067.htm. Accessed [date].
PEER REVIEWED
Abstract
Introduction
Successful efforts to reduce obesity will require public policy strategies that target both individuals and external factors such as social conditions, economic circumstances, and physical environments. Public opinion data suggest that many policy changes to reduce obesity are likely to face public resistance.
Methods
We conducted 4 focus groups involving 33 adults living in or near a midsized Midwestern city in July 2008. Participants were assigned to the focus groups on the basis of self-reported political ideology. We used a semistructured discussion guide to 1) better understand public perceptions of obesity and 2) assess the promise of narratives as a strategy to stimulate meaningful discussion about obesity-related policy change.
Results
Participants viewed internal factors as primary causes of obesity. Despite substantial acknowledgment of external causes of obesity, many participants — particularly political conservatives — were resistant to external policy solutions for the problem. Across the political spectrum, participants responded more favorably to a short narrative emphasizing barriers to reducing adult obesity than a story emphasizing barriers to reducing childhood obesity.
Conclusion
This study provides a deeper context for understanding public perceptions about obesity. Some types of narratives appear promising for promoting support for policy solutions to reduce obesity.
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Preventing Chronic Disease: March 2011: 10_0067
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