Walking the tightrope: communicating overdiagnosis in modern healthcare.

McCaffery KJ, Jansen J, Scherer LD, et al. BMJ. 2016;352:i348.

Medical care overuse can lead to countless direct and indirect harms. This commentary explores challenges to communicating risks associated with overdiagnosis and overtreatment to consumers and describes strategies including patient decision aids and initiatives like the the Choosing Wisely campaign.