NIH VideoCast - Communicating Science to the Public: Follow the Science

NIH VideoCast - Communicating Science to the Public: Follow the Science

Learn About Science Communication From Dr. Alan Leshner 

Do you talk or write about science for the public? Would you like evidence-based tips on how to do it effectively?

Watch the lecture, “Communicating Science to the Public: Follow the Science,” by Dr. Alan Leshner, Chief Executive Officer, Emeritus, of the American Association for the Advancement of Science and former Director of the National Institute on Drug Abuse. Dr. Leshner’s lecture is part of NCCIH’s Integrative Medicine Research Lecture Series.

In his talk, Dr. Leshner discusses the growing body of evidence on what works and what doesn’t in science communication, especially in complex domains like complementary and integrative health. Watch his state-of-the-art presentation to find out how to communicate your science more effectively by aligning your communication strategy with your goal, using storytelling as a tool, and understanding and responding to your audience’s core values and mental models.

Watch the lecture