Reframing Resistance: How to Communicate About Antimicrobial Resistance Effectively | NLM

Disaster Information Management Research Center | NLM

Reframing Resistance: How to Communicate About Antimicrobial Resistance Effectively

10/01/2019 12:00 AM EDT

Source: Wellcome Trust. Published: 10/2019. This 34-page report aims to guide experts, communicators, and practitioners to communicate about antimicrobial resistance with impact, so that the public understands and supports action on drug-resistant infections. It outlines five evidence-based principles for communicators to keep in mind when talking to the public about drug-resistant infections. When used together, they are more likely to create communication that informs, motivates, and persuades. (PDF)