The Future of Prescription Drug Promotion and Digital Marketing September 14, 2023 12:30 - 5:00 PM ET Virtually via Zoom

The Future of Prescription Drug Promotion and Digital Marketing September 14, 2023 12:30 - 5:00 PM ET Virtually via Zoom The digital marketing landscape is a dynamic and rapidly evolving ecosystem, and marketers have a growing array of communication channels to promote products to consumers. It is important to understand how current and emerging trends in digital marketing may impact information conveyed to various audiences in prescription drug promotional materials. The Duke-Margolis Center for Health Policy, under a cooperative agreement with the FDA, is convening a workshop on Thursday, September 14 that will explore the state of digital prescription drug promotion, including the technologies and strategies currently available to and commonly used by marketers. Participants will learn more about the following topics: The impact of current and future digital marketing tools on patient, health care provider, and consumer perceptions and behaviors. The presentation of risk information and disclosures of material information necessary to ensure that the prescription drug promotion is truthful and not misleading. Emerging trends in both digital and legacy marketing channels, and what those trends may mean for public health. A draft agenda is currently available on the event webpage and will be updated with further details as they are confirmed. To attend this event, please register below: Register to Attend Virtually https://duke.zoom.us/webinar/register/WN_xZ417Gk6SuaD2qSyVoe-vg?utm_medium=email&utm_source=govdelivery#/registration