Sugary Drink FACTS 2020 - UConn Rudd Center for Food Policy and Obesity

Sugary Drink FACTS 2020 - UConn Rudd Center for Food Policy and Obesity

Advertising for sugary drinks topped $1 billion in 2018

Beverage companies spent more than $1 billion in 2018 to advertise sugary drinks, according to a new report. That figure signifies a 26% increase since 2013. Here's more from the report: 

• Trends by drink type: More than half of the $1 billion spent on advertising in 2018 was spent promoting soda. Advertising for sports drinks increased by 24% since 2013, while spending on sweetened ice tea nearly tripled from $38 million to $111 million. 
• Target audiences: Companies have increased spending on advertising on Spanish-language TV. And despite a 52% reduction in TV viewing among teens between 2013-2018, advertising to this group also increased. 
• Companies behind the spending: PepsiCo and Coca-Cola were the major drivers of the recent increase in spending. Coca-Cola's spending on advertising increased more than 80% since 2013, while PepsiCo's increased by 28%.