Consumers’ Emotional Responses to AI-Generated Versus Human-Generated Content: The Role of Perceived Agency, Affect and Gaze in Health Marketing

https://www.tandfonline.com/doi/full/10.1080/10447318.2025.2454954?utm_campaign=KFF-Misinformation-Trust&utm_medium=email&_hsenc=p2ANqtz-_JQIrvs_tFaVx-4EZNrqtG4FkwAGGsv_qf9UaHgljzvHnvDjygfbItcD1UGd9MiwEIHOGRkBlKaZa4WVOfJk2_diXZ6g&_hsmi=353750856&utm_content=353750856&utm_source=hs_email