Press Announcements > Companies cease sales of e-liquids with labeling or advertising that resembled kid-friendly foods following FDA, FTC warnings

Press Announcements > Companies cease sales of e-liquids with labeling or advertising that resembled kid-friendly foods following FDA, FTC warnings





Companies cease sales of e-liquids with labeling or advertising that resembled kid-friendly foods following FDA, FTC warnings

Warning letters for products that looked like juice boxes, cookies and candy part of efforts to protect youth from dangers of nicotine and tobacco products

The U.S. Food and Drug Administration today announced that all 17 manufacturers, distributors and retailers that were warned by the agency in May, have stopped selling the nicotine-containing e-liquids used in e-cigarettes with labeling or advertising resembling kid-friendly food products, such as juice boxes, candy or cookies that were identified through warning letters as being false or misleading. The warning letters – many in partnership with the Federal Trade Commission – are part of ongoing efforts to protect youth from the dangers of nicotine and tobacco products. Several of the companies that received warning letters had also been cited for illegally selling the products to minors. Continue reading...