TV producers make bold pitches to health companies, but don't always deliver

TV producers make bold pitches to health companies, but don't always deliver

Celebrity-backed shows make bold pitches to health care companies — and charge big bucks. But the experiences don’t always deliver

By MEGAN THIELKING

DOM SMITH/STAT

The pitches suggest health companies will be introduced by celebrities and millions might see the shows. But the experience doesn't always deliver.

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