Using Social Media Metrics to Track Your Organization's Impact | HIV.gov

Using Social Media Metrics to Track Your Organization's Impact | HIV.gov

The Most Important Social Media Metrics for HIV Communicators to Track

For many HIV organizations, evaluating how well we’re using our communication channels is an essential part of assessing our success. To help demystify what really matters when it comes to metrics and tracking, we asked our colleague, Chief Whaler George Weiner of Whole Whale to provide some insights and learnings from their work. Check out our conversation with George on social media metrics...

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