viernes, 21 de febrero de 2020

How psychology of a $4.99 price tag may affect doctors' decisions - STAT

How psychology of a $4.99 price tag may affect doctors' decisions - STAT

Daily Recap

How the psychology of a $4.99 price tag might influence who undergoes heart surgery

By ERIC BOODMAN


ADOBE
The authors said the result was an example of the same cognitive bias that leads a corner store to shave a price down from $5 to $4.99 to draw more buyers.

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