Kennedy paves way for flood of wellness companies in white coats Seizing on MAHA ethos, medical entrepreneurs are offering pricey new products, including some unproven to help

https://www.statnews.com/2025/06/25/wellness-startups-ride-maha-medical-skepticism-to-empower-patients-boost-sales/?utm_campaign=morning_rounds&utm_medium=email&_hsenc=p2ANqtz-_uxoksd53EUiODHnJjdQAd0wZensntVrjEoZFX9dOiTn5rU8Tp2djXDmaLuMK4ZFQmV7CxfYeQPPVJKwlC8LKWVuGoGA&_hsmi=368356199&utm_content=368356199&utm_source=hs_email As health secretary, Robert F. Kennedy Jr. has surrounded himself with wellness entrepreneurs, providing a national stage to the growing class of companies aligned with the Make America Healthy Again movement. These companies tend to sidestep the traditional health care system — charging patients cash rates for visits, lab tests, and imaging instead of taking insurance, for example. At the same time, they can leverage trust in medical expertise by writing prescriptions from licensed providers, or offering collected “insights” from doctors on test results. The treatments and tests on offer, already familiar to bodybuilders and biohackers, are now gaining mainstream awareness. (Think peptides, full-body MRI scans, stem cells, chelating drugs.) And thanks to telehealth platforms, they’re more easily accessible, too. But health policy and safety experts worry that patients are being upsold on unproven products with a veneer of medical legitimacy. Read more from STAT’s Katie Palmer, who breaks down the claims these companies make and the risks they may pose to patients.