Analysis-Big Pharma Taps UK Playbook to Pressure European Capitals on Drug Prices Maggie Fick And Bhanvi Satija

Analysis-Big Pharma Taps UK Playbook to Pressure European Capitals on Drug Prices Maggie Fick And Bhanvi Satija https://www.medscape.com/s/viewarticle/analysis-big-pharma-taps-uk-playbook-pressure-european-2026a1000kde LONDON, June 17 (Reuters) - Global pharmaceutical companies, facing pushback from European capitals on drug pricing, are turning to a playbook that brought them recent success in Britain: threats of pulling investment and expansion plans to pressure policymakers.