KFF Poll Shows Three in Ten Adults Turn to Social Media or AI for Health Information, with Lower-Income Adults More Likely to Cite Cost and Access Barriers as a Reason Joel Luther , Hagere Yilma , and Irving Washington

https://www.kff.org/health-information-trust/kff-poll-shows-three-in-ten-adults-turn-to-social-media-or-ai-for-health-information-with-lower-income-adults-more-likely-to-cite-cost-and-access-barriers-as-a-reason/?utm_campaign=KFF-This-Week&utm_medium=email&_hsenc=p2ANqtz-9q6gvGeNW2fsUJsr-Wv8RKdnsW8pt5XNa_AW99Dz_Jil0zQUquGIGs46gQdkZheXMjGT-lOFfV0MC1dHuES8F1jo_94g&_hsmi=425741639&utm_content=425741639&utm_source=hs_email The latest KFF Tracking Poll on Health Information and Trust finds roughly three in ten adults report turning to social media (31%) or AI chatbots (29%) at least monthly for health information and advice. The top reasons people report turning to social media for health advice are wanting to hear from those with similar experiences or a desire for quick information. But nearly one in five say they turned to social media due to difficulties accessing or affording care, similar to the shares who cited access and cost as reasons for turning to AI for health information in a previous KFF poll. These findings as well as data from dozens of past KFF polls can also be found on KFF’s Health Information and Trust Polling Dashboard.