Ads for unhealthy foods often target black and Hispanic consumers
Food and drink companies spend millions each year on ads that target black and Hispanic kids and teens — and those ads are frequently for sugary drinks, candy, and fast food, according to a new analysis. Here’s a quick look at the takeaways:
- Fast food, candy, soda, and unhealthy snacks accounted for 86 percent of food ad spending on TV programs where the majority of viewers are black and 82 percent of ads on Spanish-language TV.
- On average, black children and teens saw more than 16 food-related ads twice as many food-related ads each day as white children.
- Advertising for healthier options — like 100 percent juice, nuts, water, and fruit — accounted for only 3 percent of all spending on TV food ads in 2017. Those ads were even less likely to appear during TV programming that targeted black and Spanish-speaking audiences.
Food ads targeting black and Hispanic youth almost exclusively promote unhealthy products
Companies increased food-related ad spending on black-targeted TV by 50 percent from 2013 to 2017
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