As DNA ancestry sites gather more data, consumers' results are shifting

As DNA ancestry sites gather more data, consumers' results are shifting

‘What’s my real identity?’: As DNA ancestry sites gather more data, the answer for consumers often changes

By DAMIAN GARDE

MOLLY FERGUSON FOR STAT

To the companies selling tests, the ever-evolving nature of ancestry reports is more of a feature than a bug. To consumers, it can mean an identity crisis.

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