A new boost for Trump's international price index
The advocacy group Patients for Affordable Drugs Now is re-upping its ad campaign supporting one of the last White House drug pricing proposals still standing, it announced this morning.
The group had previously run a $1 million ad campaign in favor of the proposal. And now that the Trump administration has faced setbacks on two other ideas — losing in court on its TV price disclosure requirement and withdrawing its vaunted "rebate rule" — IPI is among the final initiatives the White House could pursue on its own.
P4AD Now knows where to find a captive audience. The ads will air online and on just one television show: "Fox and Friends," the most widely publicized part of the president's morning routine.
The group had previously run a $1 million ad campaign in favor of the proposal. And now that the Trump administration has faced setbacks on two other ideas — losing in court on its TV price disclosure requirement and withdrawing its vaunted "rebate rule" — IPI is among the final initiatives the White House could pursue on its own.
P4AD Now knows where to find a captive audience. The ads will air online and on just one television show: "Fox and Friends," the most widely publicized part of the president's morning routine.
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