Impact of The Real Cost Media Campaign on Youth Smoking Initiation - American Journal of Preventive Medicine

Impact of The Real Cost Media Campaign on Youth Smoking Initiation - American Journal of Preventive Medicine





https://www.fda.gov/news-events/press-announcements/statement-new-results-demonstrating-continued-success-agencys-youth-smoking-prevention-efforts-and?utm_campaign=082019_PR_FDA%20statement%20on%20continued%20success%20of%20youth%20smoking%20prevention%20efforts&utm_medium=email&utm_source=Eloqua

Statement from Acting FDA Commissioner Ned Sharpless, M.D., on new results demonstrating continued success of the agency’s youth smoking prevention efforts and significant public health cost savings

“The Real Cost” campaign prevents up to 587,000 youth from initiating smoking, will save more than $53 billion in smoking-related costs for youth, their families and society at large

As someone who has dedicated his life to reducing the public health burden and suffering caused by cancer, it is all too clear that we must do everything we can to prevent kids from starting down a path of a lifelong addiction to tobacco and its associated harms. At the U.S. Food and Drug Administration, a critical component of our work to protect kids and significantly reduce tobacco-related disease and death has been to deploy highly successful campaigns to educate them about the dangers of using these products. And these efforts are yielding tremendous results that are benefitting our nation’s youth and society as a whole and are being carried over into our work to educate youth about the dangers of e-cigarette use. Today, we are proud to be highlighting the continued success and tangible impact “The Real Cost” campaign has had on youth smoking initiation in a new study published in the American Journal of Preventive Medicine. The study, which builds on...

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