American Lung Association announces new plan to target youth vaping

The American Lung Association has launched a new plan to end the youth vaping epidemic, one that includes a public awareness campaign with the Ad Council — featuring new PSAs for parents of preteens and teens to talk to their kids about the risks of vaping — and $2 million for research that examines the effect of vaping on lungs. Even though 1 in 4 high school students have reported trying e-cigarettes, two-thirds of parents say their child is at low or no risk of vaping. The other arms of the plan include the ALA's Vape-Free School Initiative, which helps equip schools with resources to combat teen vaping, as well as continued advocacy against tobacco companies' marketing of devices and products specifically tailored to youth.