More marketing and availability of nontraditional flavors could be driving youth vaping 

A new study provides evidence to back up the notion that e-cigarette use among youths is driven by marketing. Researchers looked at nearly 10,000 youths ages 12-24, and found that more than 70% of those who said they never used tobacco products saw e-cigarette advertisements in the month before being surveyed in 2014-2015. A year later, these respondents were 53% more likely to say they had experimented with vaping.

At the same time, another survey asked Los Angeles high school students who used e-cigarettes about their flavor choices, and found that nearly 94% used a nontraditional flavor — fruit or other sweet blends — in the six months prior to being surveyed. These students were also more likely to continue vaping than those who reported using traditional flavors such as tobacco, mint, or menthol.