Nature journals gets a new look

(NATURE)

The scientific journal Nature and many of its affiliate journals — where your Morning Rounds writer previously worked — are getting a makeover. Specifically, many of the Nature journals now have a new “digital friendly” font and logo. This isn’t the first time for such an update: In an article, Kelly Krause, one of Nature’s creative directors, explains that ornate Victorian embellishments graced the journal when it was founded in 1869, while it opted for a more minimalistic look in the 1960s. For the newest change, the team took into account how science often uses standalone letters to represent concepts — such as α — and how the new typeface needed to account for people accessing materials on smaller, mobile devices. The team ultimately settled on a typeface they’re calling Harding — named for the late neurologist Anita Harding.