Juul targeted youth in ads on Cartoon Network and other sites, lawsuit claims

A new lawsuit brought by Massachusetts Attorney General Maura Healey alleges that e-cigarette maker Juul bought ads targeting teens on Cartoon Network and other youth-friendly sites, including Nickelodeon and Seventeen magazine. Other websites — including ones where teens can learn about colleges — were also part of the company’s digital strategy, the suit claims. The lawsuit further alleges that Juul rejected a campaign from a marketing firm that targeted Juul products only to adult smokers. A company spokesperson tells STAT that although Juul hasn’t yet reviewed the complaint, it is committed to working with officials to combat underage use of its products. Massachusetts joins a growing list of states suing the vaping company: On Monday, Pennsylvania announced a lawsuit against Juul, alleging that it improperly marketed its products to youth and misled consumers about the addictive nature of its nicotine pods.