miércoles, 19 de febrero de 2020

Why don’t ads for new medical scrubs reflect all physician bodies?

Why don’t ads for new medical scrubs reflect all physician bodies?

Daily Recap

There’s no one-size-fits-all for physician bodies. Why don’t ads for trendy medical scrubs reflect that?

By JENNIFER ADAEZE OKWEREKWU


MIKE REDDY FOR STAT
Figs uses its marketing to express who its ideal customers are and the lifestyle potential customers can aspire to. It excludes bodies like mine.

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