martes, 20 de noviembre de 2018

Hospitals' national TV ads build brands for high-priced services - STAT

Hospitals' national TV ads build brands for high-priced services - STAT

Daily Recap



Hospitals’ national TV ads build brands for transplants and other high-priced services

By SHEFALI LUTHRA — KAISER HEALTH NEWS


SCREEN CAPTURE VIA ISPOT.TV
Hospitals increasingly are using TV spots to build national and international brands on niche but high-priced health services.

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