https://www.statnews.com/2020/03/19/rebranding-clinical-trial-instagram-wit/?utm_source=STAT+Newsletters&utm_campaign=5f59319d47-Daily_Recap&utm_medium=email&utm_term=0_8cab1d7961-5f59319d47-149692869

STAT Plus: How to rebrand a clinical trial? For one study, Instagram influencers and a dash of wit go a long way

By MEGAN THIELKING

ADOBE

Hoping to spur participation in a trial studying the role of genetics in postpartum depression, a creative agency launched an ad campaign about "Mom Genes."

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