Changes in Youth Cigarette Use Following the Dismantling of an Antitobacco Media Campaign in Florida - Preventing Chronic Disease: May 2010: 09_0157

BRIEF
Changes in Youth Cigarette Use Following the Dismantling of an Antitobacco Media Campaign in Florida

TABLE OF CONTENTS

• Abstract
• Objective
• Methods
• Results
• Discussion
• Acknowledgments
• Author Information
• References

Noella A. Dietz, PhD; Lori Westphal, PhD; Kris L. Arheart, EdD; David J. Lee, PhD; Youjie Huang, PhD; David F. Sly, PhD; Evelyn Davila, MPH
Suggested citation for article: Dietz NA, Westphal L, Arheart KL, Lee DJ, Huang Y, Sly DF, et al. Changes in youth cigarette use following the dismantling of an antitobacco media campaign in Florida. Prev Chronic Dis 2010;7(3).
http://www.cdc.gov/pcd/issues/2010/may/09_0157.htm.

PEER REVIEWED

Abstract
We examined the association of the termination of a successful youth-targeted antitobacco media campaign (“truth”) and changes in smoking rates among youths aged 12-17 years in Florida. Six telephone-based surveys were completed during the active media campaign (1998-2001), and 2 postcampaign surveys were completed in 2004 and 2006 (each n ~1,800). Prevalence of current smoking among youth observed during the campaign continued to decrease in the first postcampaign survey; however, by the second follow-up survey, youth smoking rates had increased significantly for youth aged 16 years or older. Our findings support the need for consistent antitobacco messaging to reduce the prevalence of youth smoking.

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Preventing Chronic Disease: May 2010: 09_0157