Plain Language: Improving Communications from the Federal Government to the Public
Leaders Talk About Health Literacy | Health Literacy | CDC
Use active, NOT passive, voice when prompting your audience to take specific actions. Writing in active voice means that you’ve made clear who’s doing the action. This is especially important when it comes to health communications and influencing behavior change.
Here’s an example:
Passive Voice: Helmets should be worn whenever riding a motorcycle.
Active Voice: Wear your helmet whenever riding a motorcycle.
Please visit our Clear Communication Index site and the Federal Plain Language Guidelines for more examples and other resources.
|Also, check out the CDC Health Literacy website!|