viernes, 2 de agosto de 2019

Why health companies are branding themselves as tech companies - STAT

Why health companies are branding themselves as tech companies - STAT

Daily Recap

Opinion: Why health companies are branding themselves as tech companies

By SAMYUKTA MULLANGI AND MEDHA VYAVAHARE


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Companies branding themselves as tech companies first and health care companies second, an approach we call avoidant positioning, is becoming the norm.

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