Correcting False Health Claims and Navigating AI-Generated Information Joel Luther , Hagere Yilma , and Irving Washington

https://www.kff.org/health-information-trust/correcting-false-health-claims-and-navigating-ai-generated-information/ Recent research on correcting false or misleading claims finds that corrections can improve the accuracy of people’s beliefs, but their impact on engagement may depend on reaching people before a claim has already spread widely. And research on AI-generated search results suggests that people may be less likely to visit the original sources behind AI-generated answers. As these tools become more common, health organizations may need to consider how changes in information-seeking behavior affect their ability to reach audiences and build trust.