NCI Guide on Communicating Data to Lay Audiences Now Available
Making Data Talk: A Workbook helps public health practitioners, scientists, health educators, clinicians, researchers, students, and statisticians effectively communicate data to lay audiences.The workbook, based on the book Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press, by Drs. David E. Nelson, Bradford W. Hesse, and Robert T. Croyle of NCI's Division of Cancer Control and Population Sciences, provides key information, practical suggestions, and examples on how to successfully communicate health-related scientific data.
The workbook also offers recommendations about selecting and presenting data and introduces the OPT-IN (organize, plan, test, integrate) framework, which guides public health practitioners on how to present health data to lay audiences. Many chapters also include practice exercises that use real-world examples to reinforce and apply key concepts.
Making Data Talk: A Workbook is available in print and electronic formats. Visit NCI's website to order a copy or download the workbook.
NCI Cancer Bulletin for November 29, 2011 - National Cancer Institute
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