Consumers feel empowered and confused by direct-to-consumer fertility tests, study reveals

Consumers feel empowered and confused by direct-to-consumer fertility tests, study reveals

Consumers feel empowered and confused by direct-to-consumer fertility tests, study reveals

Direct-to-consumer hormone-based "fertility testing" for women is viewed by consumers as both an alternative, empowering tool for family planning, and a confusing and misleading one, according to the results of a new study from Penn Medicine.