Personal genome service launches in UK

BMJ 2014; 349 doi: http://dx.doi.org/10.1136/bmj.g7435 (Published 03 December 2014)Cite this as: BMJ 2014;349:g7435

Jacqui Wise

A personal genetic testing company, 23andMe, has launched in the United Kingdom despite restrictions in the United States.

For £125 (€158; $196) customers can receive a personalised DNA service with reports on more than 100 health conditions and traits, ranging from Alzheimer’s disease to male pattern baldness. Customers receive a DNA collection kit through the post and then send a saliva sample to a laboratory for analysis.

The company’s website (www.23andme.com) said, “Find out how your genetics relate to things like abnormal blood clotting, cystic fibrosis, or response to certain medications. You can also see if your body metabolises …