Amazon’s PillPack signs deal to contract directly with insurance customers

Amazon’s PillPack signed its first deal to contract directly with customers through a health plan's website, cementing hints reported earlier this year about the tech giant’s intentions to deal directly with health insurers. Customers of Blue Cross Blue Shield of Massachusetts can now use PillPack — which delivers a month’s worth of pre-sorted prescription supplies to people’s homes — to manage their prescriptions through the insurance company’s website and app. Previously, customers would have had to go to PillPack’s website to provide their medical and insurance information before their medications were dispensed. Earlier reports have suggested that BCBS was looking to partner with Amazon to provide home delivery of prescriptions to its members. The news also comes as Amazon looks to continue expanding into the health care market, a potential threat to other pharmacies.