Best Practices in Public Reporting No. 1: How To Effectively Present Health Care Performance Data To Consumers

Best Practices in Public Reporting No. 1
How To Effectively Present Health Care Performance Data To Consumers

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The purpose of the Best Practices in Public Reporting series is to provide practical approaches to designing public reports that make health care performance information clear, meaningful, and usable by consumers. Report 1 focuses on the presentation of comparative health care performance data.

Select for Report 2 (on effective use of explanatory information) or Report 3 (on maximizing public awareness).

Report 2:
http://www.ahrq.gov/qual/pubrptguide2.htm

Report 3:
http://www.ahrq.gov/qual/pubrptguide3.htm
Select for print version (PDF File, 295 KB; PDF Help).
http://www.ahrq.gov/qual/pubrptguide1.pdf

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Prepared by Judith Hibbard, Dr.P.H., and Shoshanna Sofaer, Dr.P.H., Center for Health Improvement.

Prepared for the Agency for Healthcare Research and Quality, Contract No: HHSA290200710022T.

Contents
Purpose
Importance of Reporting to the Public
Challenges in Designing a Report Card
Consumers do not know that there is a quality gap
Consumers and clinical experts define quality differently
Quality measures are often hard to understand or are not meaningful to consumers
Using quality information to inform choices is hard cognitive work
Practical Report Design Solutions
Make the information more relevant to what consumers already understand and care about
Make it easy for consumers to understand and use the comparative information
Test reports with consumers during development
Cost and Efficiency
Cost
Efficiency
Issues Addressed in Reports 2 and 3
References and Resources
Acknowledgments

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Best Practices in Public Reporting No. 1: How To Effectively Present Health Care Performance Data To Consumers