Best Practices in Public Reporting No. 3: How to Maximize Public Awareness and Use of Comparative Quality Reports Through Effective Promotion and Dissemination Strategies

Best Practices in Public Reporting No. 3
How to Maximize Public Awareness and Use of Comparative Quality Reports Through Effective Promotion and Dissemination Strategies

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The purpose of the Best Practices in Public Reporting series is to provide practical approaches to designing public reports that make health care performance information clear, meaningful, and usable by consumers. Report 3 applies social marketing and other principles to explore how to target reports to specific audiences, develop messages to promote the report with key audiences, engage consumer advocacy and community groups in promoting reports and helping people use them, disseminate reports through trusted channels, and ensure that consumers see and use comparative quality reports.

Select for Report 1 (on presentation of comparative health care performance data) or Report 2 (on effective use of explanatory information). Please see the documents published before.

Select for print version (PDF File, 135 KB; PDF Help).
http://www.ahrq.gov/qual/pubrptguide3.pdf

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Prepared by Judith Hibbard, Dr.P.H., and Shoshanna Sofaer, Dr.P.H., Center for Health Improvement.

Prepared for the Agency for Healthcare Research and Quality, Contract No: HHSA290200710022T.

Contents
Purpose
Value of Effective Public Reports
Why Promotion and Dissemination Are Critical to Effective Public Reporting
Recommendation No. 1: Plan From the Outset for Promotion and Dissemination
Recommendation No. 2: Identify Your Audience as Early as Possible
Recommendation No. 3: Engage Those Who Can Help You Learn About and Reach Your Audience
Recommendation No. 4: Use the Insights of Social Marketing
Recommendation No. 5: Be Strategic About Timing
Recommendation No. 6: Be Strategic About Positioning
Recommendation No. 7: Actively Work With Media to Promote the Report
Recommendation No. 8: Use Advertising to Promote the Report
Recommendation No. 9: Use Outreach to Promote the Report and Facilitate Its Use
Recommendation No. 10: Gather and Analyze Feedback on the Report and Its Promotion
Purpose of This Report Series

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Best Practices in Public Reporting No. 3: How to Maximize Public Awareness and Use of Comparative Quality Reports Through Effective Promotion and Dissemination Strategies