Evaluating Communication Campaigns

April 2, 2018 by Fred Fridinger, DrPH, Senior Health Communications Specialist, Office of the Associate Director for Communication

Pregnant woman and husband making a heart with their hands.

Pregnant woman and husband making a heart with their hands.

PUBLIC HEALTH MATTERS BLOG

Evaluating Communication Campaigns

Health communication and marketing campaigns that promote positive behavior change are a cornerstone of public health and behavioral science. Designing and implementing quality campaigns on a tight budget and in an urgent timeframe is a challenge that most health communication professionals share. Research and evaluation are critical for a successful campaign. CDC is using leading research and evaluation methods to develop quality campaigns, while keeping costs low and sticking to tight timelines

Read Blog