The Centers for Disease Control and Prevention (CDC) today launched HIV Treatment Works, a new national communication campaign to increase the proportion of Americans living with HIV who stay in care and on treatment.
HIV Treatment Works includes online, print, TV, and outdoor ads; social media outreach; and a dedicated website with information and resources for people living with HIV. It is CDC’s first communication campaign focused exclusively on encouraging treatment and care for people living with HIV. The campaign reflects the diversity of people living with HIV and shows how treatment and care empower people to lead full and healthier lives.
People with HIV who start and continue treatment live longer and healthier lives and are also 96 percent less likely to transmit HIV to others. Yet only one in four of the 1.1 million Americans living with HIV have an undetectable viral load, meaning that the virus is at a level that provides maximum health benefits and reduces the risk of transmitting the virus to others. Treatment for health and prevention is a key element in CDC’s HIV prevention toolkit.