Home - Act Against AIDS
CDC is now into its third year of the Act Against AIDS (AAA) campaign, and we want to take this opportunity to share with you some of the highlights of the first 2 years and the many exciting activities that are underway.
As you know, Act Against AIDS is a 5-year national communication campaign launched in 2009 by CDC and the White House to combat complacency about HIV and AIDS in the United States. In its first 2 years, the Act Against AIDS campaign, along with its targeted sub-campaigns and its many partners, generated more than 2.1 billion media impressions. The attached AAA Second Year-End Report provides additional highlights on the media campaigns, events, supporting research, and partnerships that have made the continued growth of AAA possible.
http://www.cdc.gov/hiv/aaa/pdf/AAA2ndYearEndReport.pdf
Act Against AIDS Campaigns
AAA comprises several HIV prevention campaigns and the Act Against AIDS Leadership Initiative (AAALI). Activities are focused on raising HIV and AIDS awareness among all Americans and reducing the risk of HIV infection among the hardest-hit populations. Although each campaign has its own goals and target audiences, all of the campaigns support the prevention-focused goals of CDC's Division of HIV/AIDS Prevention (DHAP) and the National HIV/AIDS Strategy (NHAS).
http://www.actagainstaids.org/partnerships/index.html
Testing Makes Us Stronger
http://www.hivtest.org/stronger/
Building on the previous campaign for black gay and bisexual men, called Know Where You Stand, the most recent Act Against AIDS campaign, Testing Makes Us Stronger, was launched nationally on World AIDS Day, December 1, 2011. This campaign is targeted to black gay and bisexual men, and stresses the importance of HIV testing so that individuals can learn their own HIV status, make more informed decisions about their own health care, and also take steps to protect their partners.
Take Charge. Take the Test.
http://www.actagainstaids.org/promote/takecharge/tatc.htmlCDC is currently working with local health departments in 10 cities throughout the United States to roll out the Take Charge. Take the Test. campaign to encourage HIV testing among African American women. This effort helps African American women recognize their risk of getting HIV and the need for HIV testing.
Health Care Provider Campaigns
http://www.actagainstaids.org/provider/pic/index.html
http://www.actagainstaids.org/provider/hssc/index.html
http://www.actagainstaids.org/provider/ottl/index.html
In addition to campaigns for members of the public and persons at increased risk for HIV infection, Act Against AIDS developed the Prevention IS Care, HIV Screening. Standard Care., and One Test. Two Lives. campaigns to encourage health care professionals to incorporate HIV prevention counseling into routine health care, to screen their patients for HIV, and to provide resources for their patients living with HIV.
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