CDC's Healthy Communities Program - Tools for Community Action

Research to Practice: Building Our Understanding

The series of reports focus on health communication with various audiences and marketing practices to guide communities with the implementation of policy, systems, and environmental change strategies to support healthy lifestyles. Research is compiled from expert interviews, marketing and communication science in books and articles, Internet, and CDC-licensed consumer databases.

• Cultural Insights – Communication with Hispanic/Latinos [PDF–431KB]
• Key Concepts of Evaluation - Applying Theory in the Evaluation of Communication Campaigns [PDF–236KB]
• Key Concepts of Evaluation – What is it and how do you do it? [PDF–307KB]
• Social Marketing on a Dime – Using Social Media to Do More with Less [PDF–271KB]

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Action Guides

Working with Schools to Increase Physical Activity Among Children and Adolescents in Physical Education Classes [PDF–1.8M]

This action guide, developed by Partnership for Prevention, provides information on the resources and key steps to work with schools to increase physical activity among children and adolescents in physical education classes. It translates a specific recommendation from The Guide to Community Preventive Services into “how to” guidance. Physical education (PE) classes can be enhanced through policy, systems, and environmental changes that address curricula, teaching practices, and facilities/equipment to increase levels of physical activity and improve physical fitness. PE classes are important in helping students develop the knowledge, attitudes, motor and behavioral skills, and confidence to adopt and maintain physically active lifestyles. The childhood overweight epidemic is helping to shift the focus of PE classes from traditional sports toward health and physical activity, particularly moderate-to-vigorous physical activity.

Facilitating Development of a Community Trail and Promoting Its Use to Increase Physical Activity Among Youth and Adults [PDF–2M]

This action guide, developed by Partnership for Prevention, provides information on the resources and key steps that will help facilitate the development of a community trail and promote its use among youth and adults. It translates a specific recommendation from The Guide to Community Preventive Services into “how to” guidance. Modifying the environments where people live and work is effective in helping people incorporate healthier behaviors into their daily lives. This can be done by creating new places for physical activity or enhancing access to existing places. Equally important, informational outreach activities promote the use of these places by raising awareness of their existence or providing guidance on how to use them. Although there are many options for modifying the environment to allow for increased physical activity, community trails have a unique advantage in that they can accommodate different types of physical activity by people of all ages.

Working with Healthcare Delivery Systems to Improve the Delivery of Tobacco-Use Treatment to Patients [PDF–1.6M]

This action guide, developed by Partnership for Prevention, provides information on the resources and key steps to work with health care delivery systems to improve the delivery of tobacco-use treatment to patients. It translates a specific recommendation from The Guide to Community Preventive Services into “how to” guidance. Tobacco-use screening and brief intervention is ranked among the most effective clinical preventive services. Strategies that create systems in health care settings are successful in helping improve the delivery of this service. One such strategy involves creating a system that prompts health care providers to identify tobacco-using patients and to advise those patients against tobacco use at every visit. Health care providers are educated on how to treat patients who use tobacco and patients receive materials to educate and motivate them to quit and remain abstinent.

Promoting Health Equity: A Resource to Help Communities Address Social Determinants of Health

This action guide is for public health practitioners and partners interested in developing interventions to increase health equity in their communities. The guide reflects the views of experts from multiple arenas, including local community leadership, public health, medicine, social work, sociology, psychology, urban planning, community economic development, environmental sciences, and housing. Promoting Health Equity builds on existing resources, provides additional information and tools, and highlights lessons learned by communities in their efforts to develop, implement, and evaluate local interventions that address social determinants of health equity.

Media Access Guide: A Resource for Community Health Promotion [PDF–1.5M]

This action guide is designed to assist communities with developing effective working relationships with the media and gaining valuable news coverage for health-related issues. Topic sections include instructions, tips, and templates for writing press releases, media advisories, and other media-related materials; methods for monitoring media coverage; and strategies for placing public service announcements and hosting press conferences.

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