martes, 20 de agosto de 2013

Effect of a clinic-wide social marketing campaign... [AIDS Behav. 2013] - PubMed - NCBI

Effect of a clinic-wide social marketing campaign... [AIDS Behav. 2013] - PubMed - NCBI

AIDS Behav. 2013 Jan;17(1):104-12. doi: 10.1007/s10461-012-0295-x.

Effect of a clinic-wide social marketing campaign to improve adherence to antiretroviral therapy for HIV infection.


Health Services Research and Development Center of Excellence, Michael E. DeBakey VA Medical Center, Houston, TX, USA.


This demonstration study tested the impact of a 5-month clinic-wide social marketing campaign at improving adherence to antiretroviral therapy (ART). The intervention included a video, posters, pens, mugs, and lapel buttons with the campaign slogan "Live the Solution: Take Your Pills Every Day." Participants self-reported adherence over a 4-week interval, the primary outcome, with a visual analogue scale. Pre- and post-intervention surveys were completed by 141 participants. Adherence did not change over time (absolute mean change -2.02 %, paired t test P = 0.39). Among the 39.7 % of participants who correctly identified the campaign slogan on the post-intervention survey, adherence increased by 3.3 %, while it decreased in the other participants by 5.5 % (paired t test P = 0.07). The well-received campaign did not increase short-term adherence to ART, but adherence tended to increase in participants who were more engaged with the intervention. Future interventions should engage patients more completely and have a more potent effect on adherence.

[PubMed - indexed for MEDLINE]
[Available on 2014/1/1]

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