Posted: 13 Jan 2015 09:06 PM PST
By Riëtte van Laack –
According to an FTC Complaint, filed in the United States District Court for the Northern District of Illinois, the advertising practices of NourishLife, an Illinois Company, and its owner, Mark Nottili, (“Defendants”) violated the FTC Act. The FTC alleges that Defendants falsely advertised its “speech” supplements with claims that the products would help children with speech problems and develop normal speech and language capacity, without having clinical evidence to support such claims. The FTC asserts that from at least 2008 through 2013, Defendants sold the supplements on the company’s website and through a network of distributors. Among other things, the FTC alleged that:
The proposed settlement also addresses Defendants’ future use of endorsements and testimonials. Any material connections must be disclosed “clearly and conspicuously, and in “close proximity” to the endorsement, testimonial, or other representation. The terms “clearly and conspicuously” and close proximity” are defined (e.g., “close proximity” means “on the same print page, webpage, or other electronic page, and not accessed or displayed through hyperlinks, pop-ups, [etc.]”).
The settlement includes a monetary judgment of $3.68 million. However, due to the Defendants’ alleged inability to pay, all but $200,000 of this amount is suspended.
According to an FTC Complaint, filed in the United States District Court for the Northern District of Illinois, the advertising practices of NourishLife, an Illinois Company, and its owner, Mark Nottili, (“Defendants”) violated the FTC Act. The FTC alleges that Defendants falsely advertised its “speech” supplements with claims that the products would help children with speech problems and develop normal speech and language capacity, without having clinical evidence to support such claims. The FTC asserts that from at least 2008 through 2013, Defendants sold the supplements on the company’s website and through a network of distributors. Among other things, the FTC alleged that:
- Defendants claimed that the speech products were clinically proven to work whereas they had no clinical data;
- Defendants claimed that a website, which discussed evidence regarding the effectiveness of various ingredients included in Defendants’ speech products, was independent, whereas Defendants controlled the website; and
- Defendants used “dramatic testimonials from parents” but failed to disclose a material connection between the parents (who received free supplies) and Defendants.
(1) “be randomized, double-blind, and placebo-controlled” (“RCT”) and
(2) “be conducted by researchers qualified by training and experience to conduct such testing.”
Notably, the settlement does not specify the number of RCTs required for claims for the speech products. The provision regarding substantiation of claims for non-speech products does not include a specific requirement for RCTs.(2) “be conducted by researchers qualified by training and experience to conduct such testing.”
The proposed settlement also addresses Defendants’ future use of endorsements and testimonials. Any material connections must be disclosed “clearly and conspicuously, and in “close proximity” to the endorsement, testimonial, or other representation. The terms “clearly and conspicuously” and close proximity” are defined (e.g., “close proximity” means “on the same print page, webpage, or other electronic page, and not accessed or displayed through hyperlinks, pop-ups, [etc.]”).
The settlement includes a monetary judgment of $3.68 million. However, due to the Defendants’ alleged inability to pay, all but $200,000 of this amount is suspended.
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