'Born in Michigan? You're in the Biobank': Engaging Population Biobank Participants through Facebook Advertisements.

Source

Life Sciences and Society Program, University of Michigan School of Public Health, Ann Arbor, Mich., USA.

Abstract

Background/Aims: Despite a broad call for biobanks to use social media, data is lacking regarding the capacity of social media tools, especially advertising, to engage large populations on this topic. Methods: We used Facebook advertising to engage Michigan residents about the BioTrust for Health. We conducted a low-budget (Copyright © 2013 S. Karger AG, Basel.