GESTIÓN EN SALUD PÚBLICA: Promoting Your Public Report: A Hands-on Guide

sábado, 3 de marzo de 2012

Promoting Your Public Report: A Hands-on Guide

AHRQ Offers Communications Help for Public Reporting Organizations

Promoting Your Public Report: A Hands-on Guide, an AHRQ tool originally developed for Chartered Value Exchanges, describes a communications strategy for use by any organization that sponsors a public report and seeks to promote it among consumers. Online public reporting Web sites are often underused because employees and other potential users are unaware of their existence. The 41-page Web-based guide includes sections on strategic considerations, a communications plan template, opportunities for marketing, and advice for engaging stakeholder partners. It also describes developing and using key messages and working with traditional and social media. The guide includes sample newsletter articles, press releases, and e-mail pitches, and it describes ways to evaluate the results of the communication strategy.

This toolkit is designed to help communities increase awareness and use of their public reports by consumers and other important audiences. The suggested approaches and template materials are intended for use with the media, both in traditional settings (e.g., printed newspapers, radio broadcasts) and online avenues (e.g., news Web sites, blogs). The materials have been compiled for modification and use by Chartered Value Exchanges and others who produce public reports comparing health care quality, cost, patient experience, and other aspects of value.
Select to download print version (PDF File, 1.3 MB). Plugin Software Help.

Purpose

The suggested approaches and template materials in this toolkit are intended for use with the media, both in traditional settings (printed newspapers, broadcasts on radio and television) and online avenues (news Web sites, bloggers and podcasters, social media). The materials have been compiled for modification and use by Chartered Value Exchanges and others who produce public reports comparing health care quality, cost, patient experience, and other aspects of value. The intent is to help communities increase awareness and use of their public reports by consumers and other important audiences in each local community.

Toolkit Resources

AHRQ Publication No. 12-0040-EF
Current as of February 2012

Internet Citation:

Promoting Your Public Report: A Hands-on Guide. AHRQ Publication No. 12-0040-EF, February 2012. Agency for Healthcare Research and Quality, Rockville, MD. http://www.ahrq.gov/qual/value/pubrpthandson/